Andara's Personal Website & CV

Andara

Digital Marketing Specialist

About Me

Hello, I am a digital marketing specialist with over 8 years of experience spanning SEO, SEM, email marketing, and social media content creation. I have a strong track record of optimizing digital campaigns and leveraging AI tools to enhance content production and audience engagement. Passionate about continuous learning and collaboration, I thrive in dynamic team environments to deliver measurable business results.

I enjoy creating music covers and sharing them on social media, which fuels my creativity and helps me connect with diverse communities.

Skills

SEO (Google Search Console, Ahrefs, Semrush) ★★★★★
SEM & Paid Ads (Google Ads, Meta Ads) ★★★★★
CRM & Email Marketing (HubSpot, Mailchimp, Mtarget) ★★★★★
AI-Powered Content Tools (ChatGPT, Blackbox.ai, Google VEO) ★★★★☆
Social Media Content Creation (Canva, Hootsuite) ★★★★☆
Short-Form Video Editing (Premiere Pro, Movavi) ★★★☆☆

Work Experience

Co-Founder

Jan 2022 – Present

Gorilla Creative Solution

  • Started as a freelance contributor and later took a leadership role in establishing and growing the agency’s digital marketing services.
  • Responsible for strategic direction, client management, and team coordination.
  • Oversaw campaign planning, performance tracking, and implementation of digital best practices across channels.

Digital Marketing Specialist

Feb 2023 - Jul 2025

PT Arupa Cloud Nusantara

  • Planned and executed integrated digital campaigns to improve visibility and performance of company websites.
  • Led continuous optimization across SEO/SEM, landing pages, email marketing, and social media channels.
  • Utilized AI tools for faster content ideation, copywriting, and lightweight video editing to enhance content relevance.
  • Collaborated with internal teams to support event-driven marketing, including digital RSVP setup, promotional content, and post-event engagement.

Digital Marketing Specialist

May 2020 - Jan 2023

PT Optima Solusindo Informatika

  • Create & execute digital marketing program for company profile & company B2B online store websites.
  • Establish best practices around the use of data and analytics to inform campaign effectiveness.
  • Lead the implementation of digital marketing optimization including landing page, SEO, SEM, email, and social media.

Digital Marketing & Web Administrator

Jan 2019 - Apr 2020

PT Asjaya Mukti Graha

  • Develop & maintenance company’s website.
  • Run different marketing channels including emails, landing pages, and search ads.
  • Write articles for company’s website.

SEO Specialist

Feb 2017 - Dec 2018

Toprank Indonesia

  • Research and analyze keywords & competitor links.
  • Execute on-page and off-page SEO to increase clients website’s rank.
  • Work with the content team to drive SEO articles.

Education

Bachelor of Computer Science

2012 - 2016]

Universitas Esa Unggul

Major: Information Systems

GPA: [3.71/4.00]

Certifications

Google Ads - Measurement Certification

Google Digital Academy (Skillshop) • 2022

Certified in measuring and analyzing Google Ads campaign performance to optimize ROI and conversion tracking.

Google Ads Search Certification

Google Digital Academy (Skillshop) • 2022

Proficient in managing and optimizing search campaigns on Google Ads to drive targeted traffic and conversions.

Google Analytics Certification

Google Digital Academy (Skillshop) • 2022

Validated expertise in using Google Analytics to track, analyze, and report website traffic and user behavior.